Integrated Planning

Where are you now?
Where would you like to be?
What’s stopping you?

Starting from this information that we analyze together with you,
we will develop a communication plan using all the appropriate communicate means and designed to meet your objectives.

STRATEGIC MARKETING

We can balance key tools such as brand strategy, public relations, advertising, direct marketing, collaterals, Internet marketing or event-based communication in order to build the adequate communication mix that responds to your needs!
Our strategic marketing plans serve a single purpose: overcoming the marketing challenges confronted by you.


MARKET RESEARCH

The next step is to study the market.
It is important for us to be able to see you the way your clients do. To get there, we will analyze the customer profile, the competition, and the previous communication processes.

BRAND STRATEGY

There’s more to a brand strategy than logos and visual identity. It relates
to expectations, values, character and style as perceived by the customers.

Whether we shall work to define your brand features or to consolidate
an already existing brand, we will always be in close contact with you in order
to communicate precisely your vision: what you imagined, what you
dreamed about!

Building a brand strategy is an exciting and demanding endeavor that,
if it’s well made, constitutes the basis of the communication programs that
will be conducted in the years to come.

Therefore, the brand strategy is at the core of our actions.

POSITIONING

Where do the strengths of your product, the weaknesses of the competitors and the market needs meet? Can you transfer your competitive edge from one market to another? How do you speculate the opportunity of the newest markets?

Your positioning strategy should think ahead,
not only in “here” and “now” terms.

Be it that we develop a positioning strategy for a product or a company,
we startby finding the answer to these basic questions.

ROI MARKETING

At Decorporate we work with our clients to achieve mature and ambitious objectives while monitoring each aspect pertaining to the return of the investment.